People will find any reason to complain and boycott won't they? There is nothing wrong with this logo. I am a Christian and don't find it offensive! Come on people, don't you have better things to do with your time than look for reasons to complain??

Come on! Is this logo really too revealing? It's a mermaid! What do you think? Will you join in the Christian group's boycott?

No.
I think people are overreacting, its a freaking mermaid.
Wouldn't be caught dead doing so.

Last time I checked half the worlds population had boobies. Perhaps we should cover all women with blankets too! And as for really fat men with boobies, they can join the cover boobies brigade as well. save the tatas!

I'm old and tired of all the drama. After reading all these comments I can see how far the apple has fallen from the tree. I'll just buy my coffee somewhere with less drama.

With gasoline prices as high as they are I can think of other reasons not to go to starbucks. Who cares about their logo. I buy my own coffee and make it at home. I'm not awake enough to be able to or want to drive to a starbucks, wait in line and Order a way too expensive marketing brand of coffee. People are just plain dumb!

My first reacton was the same as Deanna's. But when thinking about it - Is it necessary? Exactly what is making the mermaid with less clothes suppose to say? To me it says "I want to start a controversy to get PR!!" If that is all your advertising department can come up with, I would find another advertising dept.!!

For adults the mermaid nude or otherwise is fine. Get real. We all know what nudity is. The issue is children. The line between what they should be exposed to is no longer firm between adults and them. I do not want my 7 year old grandson to be getting his "education" before it is appropriate. Privacy, sex, and nudity is for adults, not children, and having nude anything for their viewing openly in public should perhaps be the real concern.

I think it is people that think dirty will always have complains like that. Their first impression would be "oh there is a woman with legs wide open" and then the rest is what ever they think is dirty. There is nothing wrong with the logo, it's just a mermaid with two fins.

Hello! I'm a christian and I don't find it offensive. Don't you guys remember back in the day when Adam and Eve were here; they had nothing. They were completely nude! So, what makes this any different? It's a mermaid. Something not real. Yes, it does show features of a female but its only the truth or stating the facts of what women has. I agree, people find anything to complain about!

I think the idea of boycotting a brand simply for its logo is completely ridiculous. What's next - boycotting St. Pauli Beer because she's showing too much cleavage? Maybe the Waterbabies Sunscreen because you can see the little girl's crack? Seriously, people who waste their time with this stuff really need to get a life. It's almost embarrassing to be a Christian these days... people like this make us seem so uptight and self-righteous. Come on, people, give it a break already.

I agree. It pays to remember that Adam and Eve only saw nakedness once they had fallen off grace. Think about it...

This is crazy! There is nothing obscene here. I think those complaining need a hobby. However, Starbucks has weathered the idiots before...they will again and while still serving great coffee...

The more offensive thing to me is the way she is sitting holding her "fin". I wouldn't want to go for coffee there.

I may be in the minority, but I don't think I could have told you what SB's logo was if you had simply walked up and asked me. I buy coffee not logos. I would bet that most people are largely unfamiliar with the logos of most of the products they use on a daily basis.

listen...i am a christian, and i am a huge coffee drinker...

i like starbucks, and the logo, (while not really as attractive as the previous one), has nothing to do with the 'nudity' issue...

after all, just get out your bible..."...in the beginning...God created Adam...Then He created Eve...and they were naked..."

it was only sin and shame that made them cover themselves up...God intended for them to be 'without covering'...

so, before you get on your high pulpit, please listen to the spirit, before you expect us to listen to your flesh...

peace...rocky

This is just more puritanical BS. It's just another example of the over zealous imaginations of the fanatical religeous wings that hide their on perclivities behind veils and confession and charge the rest of the world with being morally inappropriate.

Funny how something as small as a logo, one that you have to look really hard at to see, can start such an uproar. If we all focused our energy on the things that truely do mattered, such as homelessness, hunger, disease, poverty, etc.... we might actually get something done. Don't sweat the petty stuff people.

I think it looks a little bizarre with what 'might have been legs' spread apart in that marine biology meets Kama Sutra kind of way... After reading the historical maritime reference regarding what must have been profoundly desparate sailors, I must admit to being more than a bit grossed out... No matter how attractive the mermaid - it's still a fish! And sex with a fish, or even half a fish is just wrong! Just look what happened to David Hasselhof...! Anyway, if the maritime story is true, wouldn't it be more than a little weird to put a crotch flashing mermaid up to your lips every time you sip your over-priced coffee? I personally liked the old logo - if you looked at it at the correct angle, the mermaid looked like Michael Jackson...!

I am more interested in whats in the cup .Do not even look at the cup or take notice.

I'm a regular at Starbucks I barely noticed the change, I'm to busy drinking the coffee to analyze the logo on the cup

Give me a break! I must admit that I love the mermaid.....She's chunky, and so am I!!
The only objection that I have is that Starbucks went from green to brown - and green is my favorite color (it's a selfish objection :) ). There are far to many issues currently occurring in the world for people to worrying about a Starbucks logo....How about Global Warming!

The logo does not depict a "mermaid", it depicts a "siren". The siren is characterized by its split tail. The logo is not "new"; rather it pays homage to Starbucks' beginnings at the Pike Place market in Seattle. It celebrates Starbucks' 30th anniversary of delivering great roasted coffees. I dare those so-called adverstising experts to Google the word "siren" and see what images that pulls up. Ignorance is such a rampant disease...

If Starbucks is going to be boycotted it should be for their lukewarm lattes and overroasted coffee beans, not their logo.

I didn't notice the logo change until recently. In my opinion, this logo is not as appealing as the previous green logo. When looking at the logo, it reminds me of particular playing cards that has this symbol. Some fortune tellers use symbols similar to this logo - I'm not sure if the symbol is good or bad.

I thought that we were created in Gods image. So what is wrong with the human body? I don't think that the Logo is offensive at all. These so called Christians need to stop worrying about logos, which do not promote or suggest anything, and chill out and drink and iced coffee!

With the prices at Starbucks I think it's only appropriate that the mermaid reflect what's happening to the customer.

OMG! Really - this is something someone thinks is important - Something, that in most cases, you would need a magnifying glass to look at close enough to see - anything???!? There are so many more important things to focus "Christian" energy on - don't you think???

Amazing how people will protest the Starbucks image as "vulgar", yet not the prime time sitcoms, whose dialogs are pushing the edge of decency even for those of us non-religious types!

btw, what exactly is the offensive part, the bare breasts or the split tail??

Give me a break; every time some right wing christian conservative gets a wild hair, either we need a boycott or a new law to protect their delicate sensitivities

I really don't get it??? I never would have noticed the mermaid if it had not been pointed out to me. I thought it was always a fancy "S". What do I know, I'm just a consumer with coffee jangles and who cares what the logo is just give me a good product.

If they came out of Florida, I would understand the mermaid, but why the mermaid. Also I have never seen a two tailed mermaid. Is there special meaning behind that or is it just to confuse the consumer. Yes I am confused, just make it simple for instance Say "Starbucks Coffee" around the circle and a star in the center. Okay!

Hey, if Starbucks wants to change their logo in the attempts to fill their greedy little pockets with more money by selling sub par coffee, whatever. There are WAY more important things people should care about, including those silly Christian sects who have yet to have an updated and non-judgemental opinion on issues of real value.

There are three things; turn the other cheek, accept others for who and what they are (live and let live), and don't judge others. Those yahoo Christians in San Diego are typical vendetta mongers that don't practice those three virtues. They can't see beyond their own self-righteousness and make sure that every one they come into contact with is fully aware of the fact that they are "Christian" and belong to a group called "The Resistance"; that's their way of telling the world that they are automatically enrolled in the "Politically Correct Club". What they really need to do is get a nice hot cup of "Shut the Hell Up" and practice what they preach. Put that in your pipe and smoke it Mr and Mrs Bible Thumper.

Hugs and Kisses

Come on people! what is happening in this world? We might as well put our women in Burka's also. I remember growing up in the 50's watching mother's (mine included) breast feeding the babies. This is a logo on a cup IT IS NOT A REAL WOMAN for god sakes.

These watch groups are a bunch of sex deprived people who have nothing better to do than look for the slightest thing to complain about, so that they will have a life.

Robert Griffin

I will not boycott because of a mermaid. If we felt the need to boycott everytime something offended us, then we may as well not have a society. You cant please everyone, someone will ALWAYS have their panties in a bunch. Like I said earlier, there are bigger issues affecting our country, instead of some logo. The job market is low, GAS AND FOOD Prices are High, people are losing their homes, healthcare is a concern, education is ALWAYS a concern, but no one is boycotting gas stations, supermarkets, or the like. This is ridiculous in my opinion!

You have got to be KIDDING!!!! This is so, much to do about nothing, who is complaining? It this just a fringe group wanting/hoping to get some ink?!!! Tell them to stuff it!

Here we go again. A small group of people that wants to cause a big uproar. Isn't it time that we the majority finally say enough. If you don't like don't go there, but keep your big mouths shut. I go to starbucks at least three times a week and have never taken a second look at the logo on the cups. The people at starbucks are extremely nice and helpful, plus they do serve a good cup of coffee.

I consider myself a christian and I am more offended by this group trying to dictate what I can see or do!

I am both a Christian and a senior citizen. Hey folks--I am really tired of the whiners and complainers forcing their narrow opinions down other folks throats. it's a drawing (not a picture, because we all know it is fictional) of a mermaid. Ariel didn't have on much more in the Disney movie.

Rejoice in the life God has given you, and stop being so negative!

This "christian" group is simply a group of people who have their own beliefs. They do not represent the core or heart of Christianity. If they did they would find something worth fighting for example, abortion, child abuse, putting their time and passion where it needs to be, maybe raising money instead of boycotts to send oversees to help with those suffering from the earthquakes or cyclones. Starbucks is a fine company with excellent service and if someone doesn't like the logo, then don't go!!!

I wasn't even aware it was a Mermaid from the Logo that it used to be.....if this christian group is appalled by this than I would suggest they start accusing the Vatican and other "Christian" faiths for the depictions of Mary....get off your sacrilegious butts and do something that actually "HELPS" our fellow man.

I consider myself fairly conservative, and I find the hype and "drama" over the logo surprising and silly. It may be interesting to know that this logo based on Starbuck's original logo, and is actually a slightly cleaned-up version. I actually find the logo kind of appealing in some ways and it won't affect whether or not I go there for coffee. Maybe the people who are getting all worked up about it should focus their time and effort on something that is a little more important or helpful to others.

Aren't we all getting a little too sensitive nowadays? There is always some Christian based group out there threatening to boycott something or other, and if they can't find something they just keep looking until they do. Give me a break. I think it's pretty sad when people have nothing better to do than boycott a COFFEE logo for God's sake.

Christian fundamentalists won't be happy until we're hiding under the bed when it thunders, then boycott the rug that might make you comfy while you're under there. Organize a boycott over a frumpy, doublejointed mermaid with directional control issues? The image of which would be covered by my thumb if I ever actually bought a cup of Starbucks coffee? And I thought I had no life.
Go find something to DO.

I'll tell ya, it seems to have been altered from the last time they temporarily launched this logo. Her hair covers her breasts now. As far as boycotting Starbucks, I really think this has gone too far. It's isn't pornographic and with her hair covering her breasts, I don't believe it's an issue anymore. And for goodness sake, the green logo was just a watered down version on a bare chested mermaid, so if that doesn't bother you, then none of it should.

What is the big deal? its just their old logo. And its actually modified (less revealing.) It used to have nipples. This version does not, and has more hair covering the breasts.

Starbuck's logo evolution

Things are really getting out of hand in our country. For God's sake, it's only a mermaid.
It seems that now a day you can say or print anything without some lunatic getting offended and complaining, and even worse, a group jumps on the bandwagon to support the nut case, usually the NCLU. What ever happened to majority rule and freedom of speech, the foundation of our great country. Now we ALL have to bend over backwards and abstain even from praying because a few lost souls that have nothing better to do with their lives.

I will now visit Starbucks more often just to show them.

Starbucks must be quaking in their boots. What if ALL 27 members of the Resistance take their coffee business elsewhere? Horrors!

I am a christian and I think this whole thing is stupid, get a life people, if you do not like the logo, go to Dunkin donuts. Lets see whats more important, securing our borders from illegal immigrants or worrying about a logo on a fricken coffee cup.

Sometimes I wonder how the human race got as far as it did. Stupidity seems to be the norm these days.

With the economy in turmoil, the presidential election debate ridiculous, gasoline at $3.65 a gallon, I sure don't see the point of raising hell about a cartoon figure used for a coffee logo. Come on people, rework your priorities. If you even look real close there is nothing wrong with this logo. GO Sawbuck's Good luck with your new endeavor.

Give me a break. The only people that might boycott, would be those that don't drink Starbucks products anyway. Way to go Starbucks, look at all the free advertising you are going to get. I'm buying a 100 shares of stock on Monday.

What we need is more groups or sects to set on their fat ass and critisize America's way of doing things,,has everyone forgotten , freedom of speech and the right to say or print anything they like,,, those people in that religious group are just looking for a little time on national news, and to be heard,, so everyone will know they exhist,,,,,,,I bet you could get indepth with one of the leaders of the group about this coffee thing and he or she wouldn't know crap about what they were talking about , ,,,, get real people ,,,,

Just a little comment to gain national attention,,,,

ITS A SIREN!!! NOT A MERMAID!!! I work at Starbucks... it is the original logo and all it's for is that it's a throw back to the original store in Seattle. We just started this new coffee that we have everyday all day so people have something constant at the store. With the whole logo thing.. it won't be in all the stores for long, it's just a salute to the original, the boobs are being covered by hair, and the talk is split in two because it's not a mermaid, it's a siren, a completely different thing. The logo comes from Moby Dick. There is a siren in it named Starbuck and the siren sings songs to lure in fishermen and then they are killed. Anyway, it's dumb that people get worked up over a cartoon, not realistic drawing anyway... who cares... people get way too offended nowadays... lighten up!! Life's too short to hold grudges...

Honestly guys, its been a perfectly clear and sunny day in Seattle, that sky is not falling down because of a silly little logo change of Starbucks !

Oh us Seattle people are just so horrible for the world to endure. I cannot believe this has even made it in the news. It sure has not in Seattle, it well, gee Starbucks has a new logo. Thats all.... This is the first I have even heard that anyone was upset about it only then a few people saying that the old one was fine since most already had tons of Starbucks cups, its its that bad, bring your own cup, or use duct tape...life it far to short...

It's a mermaid, big deal. I'm sure the only people complaining are those with nothing else better to do then cause a lot of drama.

SB is my second choice in coffees, I buy fresh boasted beans at Whole Foods and my machine at home grinds each cup individually. If I'm out and really dying for coffee, I'll find a SB and grab a Doppio espresso, I doubt very much I'd even notice the change in the logo if it hadn't been mentioned.

TAB~

I buy fresh boasted beans at Whole Foods

I can walk to my Whole Food. What a awesome place. People that don't have one have no idea what they are missing. They do have good coffee, along with everything else.......My Dad had never seen one, I could not get him out of the place !

Its funny, I have 11 Starbucks within 1 mile of me, and this is the first time I even have heard of anyone upset about the Logo change other then a few people saying they like the green version better...Big deal, you buy the coffee and your hand covers the logo..

This group hopefully never latches onto the new corporate logo for The Stuffy Corners Dildo Company.

- J

What a awesome place.

It is awesome...right now, the closet two Whole Foods are about 30 minutes to the north and south of me, but they are in the process of building one about 5 minutes away...I'm looking forward to it.

We also have numerous SB in the area, in fact we had been talking with their corporate real estate in regards to building a couple, but the economy has put a stop to their expanding further for the moment.

I was just thinking that those who are whining probably wouldn't buy SB anyway because it's too expensive for them.

TAB~

I agree on that one, if I drink coffee, I want coffee that tastes like real coffee, if it costs a little more, thats not a big deal to me, but I hate nasty coffee, why even bother drinking it ?

We have about 4 other stores that are very much like Whole Foods that are fairly local, Larrys Market is more upscale, PCC markets is a tiny bit downscale, but close, then came Top Foods that tries to copy Whole Foods, but a few notches below, but not bad, but think they are all over. Our two Whole Foods are huge stores and they are putting in another one.

GIVE ME A BREAK!!! People need to get a life, and stop looking for things to complain about. This country has alot of people who are so full of themselves that it's no wonder the U.S. gets a bad rap. We get all bound up on some of the most inane, stupid ideas, and make a huge deal out of the smallest thing. I personally have never noticed the logo, mainly because I don't drink coffee at all, and would never have given this logo a second thought.

GET A LIFE!!!

Isn't a sunny day in Seattle kind of like the sky falling down anywhere else?

NO! omg its just a logo!>:( its not like its gonna go too your house and say god isn't real! that's not what happened there! what i think is that maybe you did not like the logo and you met other people and there opinion was similer but stronger you just think its a big deal but it's not! IT'S JUST A LOGO!

Isn't a sunny day in Seattle kind of like the sky falling down anywhere else?

Well....to be honest....Since I am sitting at the local Redmond Starbucks out in the Sun and its about 70 at the moment and when I asked the barista if many people had complained about the logo change and she almost did not know what I was talking about, I guess its not a real big deal out west....

But then, What do we know ? my latte' still tastes the same to me....the table is still green, the sun is still yellow, oh yeah the sky, nope, not falling...sorry guys...

Get a life people. These must be same people who sit around and watch each frame of a video to see if "sex" is spelled out in the clouds. I am not going to boycott because of the new logo. Maybe the price, but not the logo!

If she had on a thong, I would still want my White Chocolate Mocha with Hazelnut! Someone just wants to be is the news. What if they had used a Naked Chicken?

I never noticed the logo til now; but why would Starbucks go black when the world is really trying to go GREEN? And why are they doing the same thing cigarette and acohol companies and all marketing companies are doing to expose more of the body and entice young people to partake in their products? The almighty Dollar, of course! Get real people, you know the answers.

Oh my, where do I start, for a Christian group to have such anger and energy toward a logo on a cup of coffee is truly not God's intentions for your faith, there are bigger things to tackle in San Diego and the world. Start fighting the TV stations for the seductive commercials, or put your energy towards the homeless and needy families and children. This logo is not a mermaid, it is a Siren, although similar to a mermaid it was known to have two tails, not one with it's "legs split". I started working with Starbucks when the 2nd version was used, two tails, breast, and people still freaked. The Starbucks Siren was adopted by the theory that Siren's used to Lure Sailors, and now for years the Starbucks Siren has been luring in coffee lovers all over the world. The modified again because of groups like yours, but what has it solved? People of all faiths have contributed to the companies success for years. I give credit to Starbucks for their new beginning, Howard Schutlz believes in his company, his product, his employees(partner) and his customers, he is a man with integrity and concern for the community and global needs. This is simply a sign of commbucks commitment that Starbucks is focusing on the basics, and setting a foundation for the future, sometimes you need to take a step back to move forward and think about it, by the time you are done talking about it, the "offensive" logo will be gone and your "safe and familiar" version will be back. This is just my personal opinions based on the experience I have had both as a former Stsrbucks Partner and a customer. You may not like the cup but you keep coming back, suck it up and enjoy the contents, boycott if you want but it won't make a difference!!

Starbuck's new logo is tame compared to the bare breasted women holding up the eves of the Casa De Balboa Building in this San Diego Christian group's own Balboa Park. Walking past this building never fails to bring a smile to my face. That's a good thing....

These posting have really gotten me confused. GM311 talks of Adam falling off Grace. Who is Grace and where did she come from. I though Eve was the only woman in the world in the beginning and what happened to Adam that he "fell off?"Must have been a real contortionist position. The woman who was concerned that her grandson at 7 was too young to learn anything about sex. I can just see him on his hioneymoon. He will probably fall off too. I can certainly understand why the aliens who came looking for intelligent life concluded there wasnt any and left.